Growing Your Customer Base

Is your shop maxing out on productivity? Need to drive more car count now? Not sure if your current marketing plan is delivering the results you need it to? Too often it's the simple things that get overlooked that allows a repair shop to grow their customer base. This program discusses effective ways to increase your customer base in a simple, controlled, profitable manner. Customer satisfaction, customer referral, quality control, and consistency in process are the core concepts emphasized in an interactive and lively environment.

Trainer: Greg Marchand is an author, industry consultant, and passionate educator. As a former shop owner, Toyota business consultant, and college teacher, Greg is passionate about the health of the automotive industry. Greg designs and delivers knowledge rich, engaging automotive service and sales curriculum for instructor led and virtual instructor led training programs delivered throughout the U.S., Canada, and Europe. He also conducts in-shop process consultations worldwide and served as the Special Advisor to the President of Kia Motors Adria Group. His spare time is spent fishing, skiing, and ice climbing. Greg holds an undergraduate degree in Automotive Technology and an MBA in Organizational Sustainability.

Location: Advanced Auto Parts 10325 E 49th Ave, Denver, CO 80238

Time: 2 Night Course - 6:00pm-9:00pm


  • General Admission - $150 for up to 3 people
  • ASA, BDG OR Carquest Member - $75 for up to 3 people
  • BOTH ASA, BDG & Carquest Member - $50 for up to 3 people
  • Each Additional Person - $15 over the 3 allowed per shop

Affiliation: ASA Colorado Professional Development Series, Service Sales Academy, Technet

Details: Dinner at 6pm, Program starts at 6:30pm

Register: Online or 303-202-5231


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