How to Create Competitive Advantage and Company Value Through Human Capital

Course Description:

This class will show you how to create a workplace that will draw the best talent in the industry to work for you. We will examine in detail the Employer-of-Choice models used by “Best Places to Work” companies across different industries, and understand the human dynamics that will help your company to routinely attract and retain top “unicorn” team members. We will cover high-performance culture, leadership development, recruiting, compensation & benefits, career-pathing, succession planning, learning & development, performance development and recognition programs.


Michael Herzberg Smith will share his 37 years experience in Strategy, Culture and

Human Empowerment. His background includes practice leadership in some of the

world’s largest consulting firms, global senior executive and strategist, and small business

entrepreneur (start-ups through successful liquidity/exit). His education includes a BA

from UC Berkeley, an Executive MBA from the University of Washington, and leadership

training at Harvard.

Michael is founder and managing partner of Herzberg Smith & Co, a fast-growing

advisory, executive mentoring and training firm, focused on multiplying owner value in

privately-held companies.

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