All Industry Affilates are carefully screened to ensure a mutually beneficial relationship for ASA Colorado members and associate businesses.


Auto Inc

The mission of AutoInc., the Automotive Service Association’s official publication, is to be the informational authority for ASA and industry members nationwide. Its purpose is to enhance the professionalism of these members through management, technical and legislative articles, researched and written with the highest regard for accuracy, quality and integrity.


Automotive Service Excellence (ASE)

ASE, is short for the National Institute for Automotive Service Excellence. Since 1972 our independent non-profit organization has worked to improve the quality of vehicle repair and service by testing and certifying automotive professionals.


Automotive Training Institute (ATI)

Since 1980, our coaching and AMI Certified workshops have made ATI the leader in helping to increase automotive repair shop profits & improve operations.

Lincoln Tech

Lincoln Tech

From its beginnings as Lincoln Technical Institute in 1946 to its current status as one of the nation’s leading providers of career education and training, Lincoln Educational Services Corporation ("Lincoln") is committed to providing students with the quality, hands-on skills and training they need to succeed in an ever-changing employment landscape.

NAPA AutoCare Elite BDG

NAPA Auto Care Elite BDG

The NAPA AutoCare Elite Business Development Group (BDG) is a group of local NAPA AutoCare owners that work together to better the state of their individual businesses as well as the state of the local auto repair industry as a whole. The owners communicate trends experienced, attend training, brainstorm marketing strategies, share knowledge, and enjoy the camaraderie of other owners.

Parts & People Magazine

Parts & People

Parts & People is a trade publication aimed at automotive parts and service businesses throughout Colorado, Wyoming, New Mexico, W. Kansas, and W. Nebraska. Our goal is to deliver timely, pertinent news within the context of the local industry. Parts & People is free to automotive-related businesses, including ASA-CO members. For subscriptions, e-mail [email protected]

ASA Member Benefit: Discounts on advertising, coverage of ASA events

Ratchet+Wrench Magazine

Ratchet + Wrench

Your leading source for complete auto care coverage. In every issue, Ratchet+Wrench includes original profiles of auto care businesses as well as a feature article on a business topic and a Q&A with an industry leader. Every issue also includes business-building ideas for making money, saving money and working smarter in the Strategy department. Topics of these substantial original articles include: Customer Service, Education+Training, Finance+Operations, Human Resources, Law, Leadership, Sales+Marketing and Tech+Tools.

TechNet Professional

TechNet Professionals

TECHNET Professional Automotive Service® is an industry solutions partnership designed to support independently owned service centers. We offer comprehensive technical solutions, marketing resources and business essentials to select, independently owned shops, allowing them to differentiate their business in the marketplace. The program allows Members to compete with larger chains, train their crew, grow their business, and save on everyday expenses. TECHNET makes it easier for shop owners to focus on doing what they do best – getting the job done right.