INDUSTRY LEADING TRAINING & TRAINERS BROUGHT TO YOU BY ASA COLORADO

 
ASA provides hands on education and training from experts in the industry to help you and your team thrive in your business. We partner with the industry's finest to bring the latest, most relevant training classes and trainers.
 
Our diverse curriculum is tailored to the specific needs of shop Owners, Managers, Service Consultants and Technicians to ensure attendees take classes relevant to each position and their specific needs. Classes are available to those wanting to take their shop to the next level. ASA Members receive special pricing. Not an ASA Member? Join today!
 
Thank you for investing in your team and supporting our vision of bringing the best education to our industry members.
 
January
2018
February
2018
April
2018
May
2018
June
2018
September
2018
October
2018
January
2019
April
2019
May
2019
September
2019
October
2019
November
2019
December
2019
January
2020
February
2020
March
2020
May
2020

January 8 - January 8

Successful Self-Managing Teams

Kenz & Leslie BG Training Center You don't want to be an integral daily part of your business? Tired of being the "Shell answer man" or woman? Then a self-managing team is the way to go. Join us as we look at what makes a good team develop, and what can give you better results with your self-managing team. (entire staff)

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February 12 - February 12

Planning Your Businesses Future-It Pays to Plan Ahead!!

Kenz & Leslie BG Training Center If you’re not planning for tomorrow, how do you know what you’ll need to succeed in business? Join us for a high powered planning session that will include how to build, how to track, and monitor a good plan for your business. (entire staff)

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April 2 - April 2

10 Critical Steps to Financial Freedom

Where has all the money gone? "Good question" you say? This is that one ABSOLUTELY, POSITIVELY WITHOUT A DOUBT, MUST HAVE class of the year. Without this class you may be making financial decisions without correct information. Or more simply put...winging it! Follow along as we look at Budgets, Financial Structuring and Hourly Rates based on your successes. (entire staff) Trainer and Bio: Maylan Newton with ESI Maylan brings his knowledge, expertise and experience to every seminar he produces and presents, as well as every business he coaches and consults with. This knowledge base is pulled from real world experiences as an ASE Master Technician, Service Writer, Service Manager, General Manager, Coach and Consultant, and as a Temp Service Writer in hundreds of Automotive Repair Facilities across the country. As a preferred Instructor for organizations like ASCCA, ASA, ATRA, BIMRS Group, CARS and the Show Power Training expo’s, he understands today’s issue ... read more

May 7 - May 7

What is Good Leadership?

Join Maylan Newton and the ESI Team as we take you through the steps to becoming a good leader while avoiding the pitfalls of the wrong moves. Trainer and Bio: Maylan Newton with ESI Maylan brings his knowledge, expertise and experience to every seminar he produces and presents, as well as every business he coaches and consults with. This knowledge base is pulled from real world experiences as an ASE Master Technician, Service Writer, Service Manager, General Manager, Coach and Consultant, and as a Temp Service Writer in hundreds of Automotive Repair Facilities across the country. As a preferred Instructor for organizations like ASCCA, ASA, ATRA, BIMRS Group, CARS and the Show Power Training expo’s, he understands today’s issues within the Automotive Industry. And through his accomplishments and accolades, he has earned the reputation for being the #1 Authority in Professional Sales and Business Management with many industry professionals. As Maylan shares his expe ... read more

June 5 - June 5

Telephone Skills

The telephone is integral to any business, yet sometimes little attention is paid to how the phone is answered, or to converting those phone calls into actual paying customers. This interactive course discusses the importance of not only making the phone ring but on converting those customers who do call into scheduled appointments. Class discussion and role play scenarios focus on verbal communication, the subtleties of how words are used during a conversation, and ensuring consistency in process. Trainer: Greg Marchand is an author, industry consultant, and passionate educator. As a former shop owner, Toyota business consultant, and college teacher, Greg is passionate about the health of the automotive industry. Greg designs and delivers knowledge rich, engaging automotive service and sales curriculum for instructor led and virtual instructor led training programs delivered throughout the U.S., Canada, and Europe. He also conducts in-shop process consultations ... read more

June 6 - June 6

Dealing With Upset Customers

Dealing with an upset or disgruntled customer can be a source of significant anxiety to service counter associates. This highly interactive course provides an understanding of how to defuse tense situations associated with failed repairs, mishandled business transactions, and other customer satisfaction challenges. Participants learn and practice valuable skills used to calm customers, resolve customer concerns, and ensure high customer retention for their organization. Trainer: Greg Marchand is an author, industry consultant, and passionate educator. As a former shop owner, Toyota business consultant, and college teacher, Greg is passionate about the health of the automotive industry. Greg designs and delivers knowledge rich, engaging automotive service and sales curriculum for instructor led and virtual instructor led training programs delivered throughout the U.S., Canada, and Europe. He also conducts in-shop process consultations ... read more

June 12 - June 12

Managing Time, Technicians, and Productivity

In the automotive service industry time is your product…it is what you sell. Managing time therefore becomes extremely  important as it has a very real cash value associated with it. Your technicians and the productivity with which they work relates directly to how much money your shop can make. This program focuses on industry best practices for creating a production process in which technicians can excel at producing, while delivering quality and maximum profits. Communication, efficiency in process, and customer satisfaction are emphasized. Expect lively  discussion! Trainer: Greg Marchand is an author, industry consultant, and passionate educator. As a former shop owner, Toyota business consultant, and college teacher, Greg is passionate about the health of the automotive industry. Greg designs and delivers knowledge rich, engaging automotive service and sales curriculum for instructor led and virtual instructor led t ... read more

June 13 - June 13

Managing Time, Technicians, and Productivity

In the automotive service industry time is your product…it is what you sell. Managing time therefore becomes extremely  important as it has a very real cash value associated with it. Your technicians and the productivity with which they work relates directly to how much money your shop can make. This program focuses on industry best practices for creating a production process in which technicians can excel at producing, while delivering quality and maximum profits. Communication, efficiency in process, and customer satisfaction are emphasized. Expect lively  discussion! Trainer: Greg Marchand is an author, industry consultant, and passionate educator. As a former shop owner, Toyota business consultant, and college teacher, Greg is passionate about the health of the automotive industry. Greg designs and delivers knowledge rich, engaging automotive service and sales curriculum for instructor led and virtual instructor led t ... read more

September 24 - September 25

Growing Your Customer Base

Is your shop maxing out on productivity? Need to drive more car count now? Not sure if your current marketing plan is delivering the results you need it to? Too often it's the simple things that get overlooked that allows a repair shop to grow their customer base. This program discusses effective ways to increase your customer base in a simple, controlled, profitable manner. Customer satisfaction, customer referral, quality control, and consistency in process are the core concepts emphasized in an interactive and lively environment. Trainer: Greg Marchand is an author, industry consultant, and passionate educator. As a former shop owner, Toyota business consultant, and college teacher, Greg is passionate about the health of the automotive industry. Greg designs and delivers knowledge rich, engaging automotive service and sales curriculum for instructor led and virtual instructor led training programs delivered throughout the U.S., Can ... read more

September 26 - September 27

Exceptional Customer Handling Skills

Exceptional Customer Handling Skills provides participants with industry best practices that lead to increased customer satisfaction, higher customer retention, and better profitability. Attendees also learn how to recognize what each customer needs in terms of transaction timing and thoroughness. The techniques and industry best practices presented during this interactive eight-hour seminar will increase your customer satisfaction, decrease your frustration, and help you to create an exceptional customer experience. Trainer: Greg Marchand is an author, industry consultant, and passionate educator. As a former shop owner, Toyota business consultant, and college teacher, Greg is passionate about the health of the automotive industry. Greg designs and delivers knowledge rich, engaging automotive service and sales curriculum for instructor led and virtual instructor led training programs delivered throughout the U.S., Canada, and Europe. He ... read more

October 2 - October 4

Implement and Maintain Your Sales Machine

If want to take your business to the next level, you need to attend this event! Join the growing number of successful businesses in Colorado and across the country that have utilized Jason Servidio's business model concepts to improve the culture and performance of their company and take it to the next level

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October 16 - October 17

Managing Shop Workflow

Workflow in the shop is critical to creating high levels of technician productivity and customer satisfaction. How is work most efficiently dispatched? What does a solid quality control program look like? How are estimates being created? Where are the inefficiencies hiding? A repair shop's money comes from technician productivity. This means moving work through the shop efficiently, communicating effectively, and always being on top of your game. This program explores industry best practices related to technician efficiency, communication, and quality control. Trainer: Greg Marchand is an author, industry consultant, and passionate educator. As a former shop owner, Toyota business consultant, and college teacher, Greg is passionate about the health of the automotive industry. Greg designs and delivers knowledge rich, engaging automotive service and sales curriculum for instructor led and virtual instructor led training programs delive ... read more

January 26 - January 26

ASA Colorado Summit

Network & Build Community with the best & brightest Shop Owners, Professionals & top Trainers in our Industry A Riveting Keynote Presentation sure to leave your Team Inspired & Driven to Implement all they’ve Learned Support our Young Professionals by participating in our ASA Scholarship Opportunity Sponsored by NAPA Take Advantage of the Incredible Recruitment Opportunity & Seek Out Young & Ambitious Professionals THE SUMMIT Brought to you by ASA Colorado Lincoln College of Technology  11194 E 45th Ave, Denver, CO 80239 Don’t Miss Out in 2019! ASA Members $175 · Non-Members $200 · Early Bird Rate $150 *By 12/31/18 Registration 7:00am &ndash ... read more

April 9 - April 9

How To Create An Industry-Leading High-Performance Company

Your team needs to understand the context of how to operate within your business. Michael Smith explains the best practices of teams that do this well and how to develop your context to improve all areas of your business. In the first of six events in this series, you will: Learn how the world's top companies see opportunity differently, & use those insights to create sustainable competitive advantage.  Understand how to create your own distinctive platform to approach & develop your market, team members & community. Discover how to connect with loyal customers & create unique, lasting community good will The lessons learned here can be applied by every individual & throughout any team or organization.   MAIN TOPICS: • Find out why a compelling purpose, vision & mission is the necessary foundation of greatness. • Learn how to defi ne your company’s character, values & principles in a way that forges meanin ... read more

May 14 - May 14

How To Create An Industry-Leading High-Performance Company

  Your team needs to understand the context of how to operate within your business. Michael Smith explains the best practices of teams that do this well and how to develop your context to improve all areas of your business. In the second of six events in this series, you will: Learn how the world's top companies see opportunity differently, & use those insights to create sustainable competitive advantage.  Understand how to create your own distinctive platform to approach & develop your market, team members & community. Discover how to connect with loyal customers & create unique, lasting community good will The lessons learned here can be applied by every individual & throughout any team or organization.   MAIN TOPICS: • Find out why a compelling purpose, vision & mission is the necessary foundation of greatness. • Learn how to defi ne your company’s character, values & principles in a way that forge ... read more

September 7 - September 7

THE 2nd ANNUAL 2019 ASA COLORADO'S GOLF FORE ASA GREEN TOURNAMENT

TIME: Check-In & Registration 8:00 AM - Shotgun Starting Time 9:00 AM LOCATION:  Walnut Creek Golf Course - 10555 Westmoor Dr. Broomfield, CO 80021 COST: Early Bird Registration Before August 31st $140/Player ($560/4 some) -  After August 31st $165/Player ($660/4 some) INCLUDES: Golf, Cart, Range Balls, Lunch & Prizes FORMAT: 4 Player Scramble- Each player will tee off. The team will select one ball and all play their next shot from the same location. Continue this format until the ball is holed. A player may place their ball within one club length no closer to the hole than the original spot. C ... read more

September 9 - September 10

Exceptional Customer Handling Skills

Exceptional Customer Handling Skills provides participants with industry best practices that lead to increased customer satisfaction, higher customer retention, and better profitability. Attendees also learn how to reduce the anxiety of dealing with upset customers. The techniques and industry best practices presented during this interactive eight hour seminar will increase your customer satisfaction, decrease your frustration, and help you to create an exceptional customer experience

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September 17 - September 17

How to Create Competitive Advantage and Company Value Through Human Capital

Course Description: This class will show you how to create a workplace that will draw the best talent in the industry to work for you. We will examine in detail the Employer-of-Choice models used by “Best Places to Work” companies across different industries, and understand the human dynamics that will help your company to routinely attract and retain top “unicorn” team members. We will cover high-performance culture, leadership development, recruiting, compensation & benefits, career-pathing, succession planning, learning & development, performance development and recognition programs. Instructor: Michael Herzberg Smith will share his 37 years experience in Strategy, Culture and Human Empowerment. His background includes practice leadership in some of the world’s largest consulting firms, global senior executive and strategist, and small business entrepreneur (start-ups through successful liquidity/exit). His education includes a BA from UC ... read more

October 15 - October 15

How to Create Competitive Advantage and Company Value Through Customer Capital

Course Description: This class will show you how to rethink your company from your customers’ perspective. We will examine ideal customer profiles, and you will develop one for your company. We will examine each of your company’s value-levers and functions through a customer-lens, challenging your current service philosophies, KPI’s and goals in each. Your driving objective is to create a company that the best customers in your market will choose as their “mechanic of choice”, refer to their friends, and keep coming back to year after year. Instructor:   Michael Herzberg Smith will share his 37 years experience in Strategy, Culture and Human Empowerment. His background includes practice leadership in some of the world’s largest consulting firms, global senior executive and strategist, and small business entrepreneur (start-ups through successful liquidity/exit). His education includes a BA from UC Berkeley, an Executive MBA from the Unive ... read more

October 22 - October 23

Growing Your Customer Base - Grand Junction

Is your shop maxing out on productivity? Need to drive more car count now? Not sure if your current marketing plan is delivering the results you need it to? Too often it's the simple things that get overlooked that allows a repair shop to grow their customer base. This program discusses effective ways to increase your customer base in a simple, controlled, profitable manner. Customer satisfaction, customer referral, quality control, and consistency in process are the core concepts emphasized in an interactive and lively environment. Register Here 

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November 12 - November 12

How to Create Competitive Advantage and Company Value Through Structural Capital

Course Description: This class ties together the learning from classes 1-4, in a model that will help you drive your valuation-multiplier significantly higher than the auto service industry average of 1-2x. We will begin by reviewing the key learning takeaways from the first 4 classes (so don’t panic if you missed a class or two), then weave them together into a programmatic approach to creating higher company value. We will discuss the elements of value that private equity investors seek, and how you can begin building those elements into your business right away. Instructor:  Michael Herzberg Smith will share his 37 years experience in Strategy, Culture and Human Empowerment. His background includes practice leadership in some of the world’s largest consulting firms, global senior executive and strategist, and small business entrepreneur (start-ups through successful liquidity/exit). His education includes a BA from UC Berkeley, an Executive MBA from the Unive ... read more

December 3 - December 3

Mergers and Acquisition Strategies to Thrive in the Coming Buyer's Market

  Course Description: The final class in this series is dedicated to M&A, a topic that you will face in increasing-measure in the next 5-15 years. An estimated 2/3 of auto service company-owners are baby boomers, currently 55-73 years old. As they near retirement and put their companies up for sale, experts predict that 80-85% of their companies will never be purchased. We will discuss the M&A process from a private equity investor perspective. Whether you want to sell your business, or take advantage of the coming buyers’-market and grow your business with new locations, you won’t want to miss this strategic class. Instructor: Michael Herzberg Smith will share his 37 years experience in Strategy, Culture and Human Empowerment. His background includes practice leadership in some of the world’s largest consulting firms, global senior executive and strategist, and small business entrepreneur (start-ups through successful liquidity/exit). His educatio ... read more

December 9 - December 10

Managing Employees When Turnover is Not an Option - Denver

It is hard to find good employees. Sometimes it is hard to just find employees at all, let alone good ones. What do you do when you feel stuck with certain employees? Maybe you are afraid to let someone go because what you have is better than having nothing. Maybe you have to employ a family member but they just aren’t as productive as you need them to be. It could be that you have someone who is great at one part of their job, but they can’t seem to get the other two thirds of the job done without some sort of drama. This seminar is all about managing these challenges in such a way that both the person and the business prosper. The class discusses how to intervene when you need to, what options you have for resolution, and how to get to the core challenges these employees might be facing so that you can implement a resolution

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December 11 - December 12

Time, Technicians and Productivity - Ft. Collins

Three of your most important assets are Time, Technicians, and Productivity. Time is what you sell, it is what your technicians produce, and it is a finite resource. It must be managed, sold, and well taken care of! Technicians are your production. They are where a majority of your money comes from. Without proper management, time is not the asset it should be. Of course technicians come with their own challenges: motivations, skill sets, communication, workmanship, etc. Time and technicians must be managed together. Productivity ties the technicians and time together. Because time is such a finite resource, each technician must be as productive as possible if the shop is to make a maximum amount of money. Managing these three assets is no always easy, nor intuitive. This class discusses how to maximize production while managing customer time, technician time, and service counter time

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January 24 - January 25

ASA Colorado Summit

FRIDAY JANUARY 24th, 2020 · 8:00 am - 8:00pm THE LEADERSHIP CONFERENCE at THE ASA SUMMIT Embassy Suites by Hilton Denver - Stapleton 4444 N. Havana St., Denver, CO. 80239 Followed by TopGolf &  COCKTAIL PARTY Topgolf Thornton 16011 Grant St. | Thornton, CO 80023 Speaker: Bryan Dodge The premier entertainment and event venue in Centennial with fun point-scoring golf games for all skill levels, upscale bar food and drinks, and more! ·  Separate from Summit Registration · MUST REGISTER · Space is Limited Join Us for Registration 8:00am – 8:30am Leadership Development Speaker - Bryan Dodge - 8:30pm – 5:00pm Cocktail Party, Dinner & TopGolf (Thornton) - 5:00pm – 8:00pm Register Now   SATURDAY JANUARY 25th, 2020 · 7:00am - 5:00pm THE ASA Colorado SUMMIT ... read more

February 4 - February 5

Time, Technicians and Productivity - Grand Junction

Three of your most important assets are Time, Technicians, and Productivity. Time is what you sell, it is what your technicians produce, and it is a finite resource. It must be managed, sold, and well taken care of! Technicians are your production. They are where a majority of your money comes from. Without proper management, time is not the asset it should be. Of course technicians come with their own challenges: motivations, skill sets, communication, workmanship, etc. Time and technicians must be managed together. Productivity ties the technicians and time together. Because time is such a finite resource, each technician must be as productive as possible if the shop is to make a maximum amount of money. Managing these three assets is no always easy, nor intuitive. This class discusses how to maximize production while managing customer time, technician time, and service counter time

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March 23 - March 24

Selling Skills Revisited: The Courtesy Inspection - Denver

Begin able to establish a customer relationship through your organization’s courtesy inspection is a critical selling tool. This very interactive program revisits the Service Counter Selling Skills class with a special focus on selling from a courtesy inspection sheet. Customer buying process, sales process, and the importance of relationship building are reviewed. Participants will be challenged with active role play designed to improve selling skills and challenge service advisors to improve their skills

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March 25 - March 26

Communicating With Technicians - Ft. Collins

Sometimes communication between technicians and service consultants is a challenge. This interactive course provides an understanding of perspectives from both sides of the shop. Participants will discuss communication challenges and real world scenarios that occur within their work environment all with the intent of understanding, diagnosing, and resolving these challenges. Tools, tips, and techniques for handling a wide range of technician challenges will be learned in a fun and challenging environment. Technicians and Service Advisors are encouraged to attend together!  

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May 12 - May 13

Communicating With Technicians - Grand Junctions

Sometimes communication between technicians and service consultants is a challenge. This interactive course provides an understanding of perspectives from both sides of the shop. Participants will discuss communication challenges and real world scenarios that occur within their work environment all with the intent of understanding, diagnosing, and resolving these challenges. Tools, tips, and techniques for handling a wide range of technician challenges will be learned in a fun and challenging environment. Technicians and Service Advisors are encouraged to attend together

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