ASA Colorado Summit 2026
Performance at Altitude — Elevate Every Bay
Friday–Saturday, January 30–31, 2026 • Lincoln College of Technology, Denver, CO
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Registration: Registration opens this fall. Early-bird and group discounts available.
What Is the Summit?
Colorado’s Premier Training Event for Auto Repair Pros
The ASA Colorado Summit brings together shop owners, managers, service advisors, and technicians for two days of high-impact training, hands-on demos, and powerful networking. Walk away with right-fix, first-time processes, stronger workflows, and an energized team.
Who Should Attend
- Owners & Managers: leadership, finance, pricing, hiring, SOPs
- Service Writers / Advisors: workflow, communication, sales, KPIs, CX
- Technicians: diagnostics & drivability, mechanical systems, ADAS, EV/hybrid, programming & calibrations
Key Highlights
- Top trainers with practical, Monday-ready techniques
- Hands-on exhibitors and product demos
- Networking & community with Colorado’s best shops
- Special event: Casino Royale Owners & Managers Networking Night — Friday, Jan 30, Embassy Suites Denver – Central Park (details coming soon)
Dates & Deadlines
- Summit: Saturday, Jan 31, 2026 (programming across all tracks)
- Networking Night: Friday, Jan 30, 2026 (evening)
- Registration Opens: Fall 2025 (exact date TBA)
- Online Registration Closes:Jan 29, 2026
- On-Site Registration: Available day of event
Location & Logistics
Venue: Lincoln College of Technology, 11194 E 45th Ave, Denver, CO
Parking: Free on-site parking; wayfinding map released closer to the event
Lodging: Embassy Suites Denver – Central Park (we will have room blocks for Friday and Saturday night – details coming soon)
Want to Be a Sponsor?
ASA Colorado invites you to join us as a Sponsor and/or Exhibitor at the ASA Colorado Summit 2026, our premier annual training and networking event for automotive service professionals.
Event Details:
Summit: Saturday, January 31, 2026
Location: : Lincoln College of Technology, 11194 E. 45th Ave, Denver, CO
Casino Royale Networking Event: Friday, January 30, 2026, Embassy Suites, Denver, CO
This event brings together hundreds of shop owners, managers, technicians, service advisors, and key decision-makers from across Colorado. As a Summit partner, your company will have the opportunity to:
- Showcase products, tools, equipment, software, and services to engaged buyers
- Build relationships with high-value shops and decision-makers
- Gain year-round visibility through event marketing and recognition
Please review the Sponsor & Exhibitor Opportunities brochure for full details.
Complete the Sponsor & Exhibitor Interest Form
If you are interested in being a Sponsor or Exhibitor, please complete our brief interest form here.
Once we receive your information, a member of our team will reach out by phone to:
- Confirm your sponsorship and/or exhibitor selection
- Review space availability and event logistics
- Finalize details and next steps
We would be excited to partner with you and highlight your brand at the ASA Colorado Summit 2026.